The BABOR Journey

BABOR SA is blogging and what better way to begin than with the BABOR journey.

BABOR South Africa was bought over 21 years ago by childhood sweethearts Lynn-Ann and Dirk Fuchsloch.  Lynn-Ann ran her own beauty salon, while Dirk, who studied BSc Building and Civil Engineering was just starting off his career in the building industry.

Four months into their brand new marriage, the news that House of Gallia was selling BABOR, a brand that beauty professional  Lynn-Ann knew well, came to her in the form of a driver and friend named David who mentioned during a relaxed conversation that he would be missing her because BABOR was being sold and he would no longer be delivering her salon products on a regular basis.

This passing comment was the start of something new. After closing up the salon as quickly as she could, Lynn-Ann dashed home to chat to her hubby Dirk; the newly weds decided that they were going to take the risk and put in an offer for BABOR, little did they know that their first baby, BABOR, was on the way, their offer had been accepted and a whole new adventure had just begun.

With a brand new marriage, company and little experience in running their own businesses, the two beat all odds and nurtured, loved and grew the brand in to what BABOR is today. The company journey has been full of blood, sweat and tears but mostly joy, success and gratification.

Lynn-Ann and Dirk share a special relationship as business partners, husband and wife and more importantly friends. It has been their friendship and commitment to one another and the business that has seen the brand flourish over the years. Once BABOR was up and running, the couple then started a family and welcomed in their two beautiful boys Michael and Bradley, completing their family.

BABOR SA is not only a brand. To many BABOR is the beautiful product that adds luxury to a bathroom shelf, to others it is the solution to their skin insecurities. It may be someone’s indulgent skin routine in the evenings or their energizing lift in the morning before work. What ever BABOR means to you, remember that this is just not a skincare range, it is a brand that aims to provide people with products that have been made with passion and intelligence, that are beautiful on the outside but full of innovative ingredients within. It is the story of a young couple who were not scared to take a risk and believed in the beauty of BABOR and we’re so happy that they did.

What would one do without BABOR!

Childhood sweethearts Lynn-Ann and Dirk .