BABOR attended THE POWER OF PRESENTATION breakfast on the 17th
of May hosted by the South African Spa Association. It was a fantastic and
informative morning and a great opportunity to mix with the industry
experts. Dr Nadine de Freitas presented
an excellent presentation on the 10 Effective Methods in creating buzz for your
spa, salon or brand.
I have taken the opportunity today to share Nadine’ s methods
with you, each method is a step in the right direction to creating the buzz and
energy that your business needs to really stand out amoung others similar to
you.
1)
Build a spa brand: Your spa brand is of vital importance
and needs to be forethought, not an afterthought. Decide what you want your
brand to represent and turn this into your brand vision.
2)
Name: The naming of your salon or spa should be
a really thought out process. Make sure to use a unique name that really says
something about your business. Your salon or spa name needs to be memorable and
engaging - you want your current and potential client to feel a sense of
belonging through your name.
3)
Go green: Health and wellness is the new trend
going into 2013. Clients need to feel that they are connected to nature in some
way. Going green does not mean stocking only organic products – recycle, create
a tranquil garden space, a water feature or koi pond, the options are endless. You
just need to ensure that a sense of health and wellbeing is experienced by the
client when visiting your business.
4)
Create buzz worthy events: Make sure that your salon
or spa holds events from time to time. It’s very important to keep your clients
interested and excited about future plans for your business. Invite VIP clients
to a pamper morning, how about a reflexology workshop or a beauty confidence
talk by a BABOR professional.
5)
Capture the data: All information is important. Make
sure that your data base is updated and all information is correct.
6)
Stay in the headlines: Remember to keep sending
out information to the media. It is much easier than you think to stay
connected with the beauty editors and media interested in the beauty industry.
New product launches, treatments or staff will be of interest to the general
public. Make this known!
7)
Press Releases: This method fits in with the
method above. Make sure that you introduce the media to news via press releases.
If you are unable to put press releases together, employ a PR agency to assist
you with this.
8)
Design: The design of your business is very
important. Clients enjoy an environment that is relaxed and comfortable yet
stylish at the same time. Use colours, wallpaper, images and posters to add to
the design of your salon or spa. Make sure that your brand is represented in
your design.
9)
Promotions: Keep the excitement and interest of
your clients going through promotions. Run a new promotion every month to keep
clients coming back for more and make sure to display these promotions through
your spa so that your clients are aware of the current promotion.
10)
Capture the Audience: Display windows or areas outside
of your salon or spa are advertising outlets on their own. Make sure that
people passing your business are aware of what product you stock and the
treatments you offer.
I hope the above 10 methods are of use to you and your
business. Thank you once again to Dr Nadine de Freitas for her informative
presentation, I hope you are now ready to create your own personal business
buzz!
